Event Staffing is the process of contracting professional workers to attend and work an event as directed. Our company bridges the gap between promotion & promoter, and our goal is to enhance the promotional experience for the consumer.

Here are a list of examples:

-PROMOTIONAL MODELS

-FOOD AND BEVERAGE SAMPLING

-PRODUCT SAMPLING

-TRADE SHOW STAFFING

-ALCOHOL PROMOTIONS

-AUTO SHOWS

-BILINGUAL

-BRAND ACTIVATIONS

-CAMPUS MARKETING

-CONVENTION STAFFING

-CORPORATE EVENT STAFF

-COSTUME CHARACTERS AND MASCOTS

-ENTERTAINMENT MARKETING

-EVENT EMCEES AND DJS

-EVENT HOSTS AND PRESENTERS

-EVENT MARKETING STAFF

-EXPERIENTIAL MARKETING STAFF

-FESTIVAL MARKETING

-GUERRILLA MARKETING

-LEAD GENERATION STAFF

-MOBILE MARKETING TOURS

-POP-UP EVENTS

-PRODUCT DEMONSTRATORS

-PRODUCT SAMPLING EVENTS

-PUBLICITY STUNTS

-RETAIL AND IN-STORE MARKETING

A Store Coupon STA (Street Team Activation) is a promotion that focuses on delivering high volumes of coupons to target stores within an area surrounding your business. This is achieved by deploying local promoters to each location in order to hand deliver coupons and place them in high traffic areas to increase brand exposure, and ultimately, redemptions rates.

Why deploy a Store Coupon STA?

Increase Sales

Increase Brand Relevance

Engage New Customers

Engage Consumers in the Local Workforce

Add Value to New and Existing Customers

Increase Coupon Redemption Rates

On average, 86% of households admit to looking for deals.

93% of consumers use paper coupons while 75% use paperless coupons.

67% of consumers made an unplanned purchase solely because of a coupon or discount

Store Coupon redemption rates increase overall redemptions by 8%-20%, depending on value provided.

45% of consumers report using coupons often, if not always.

(source: creditdonkey)

The Promoter

Positive and proactive attitude: for customers to taste and buy the product, the promoter must be proactive. Time is of the essence in the tasting event. If there is no one at the tasting station at a certain time, it is the promoter’s duty to get out of the boot and lure customers to the station.

Outgoing personality: Each promoter is a people’s person. Shyness is the enemy of a successful tasting.

Methodical and organized: We plan before the STA on how to conduct the activation. This involves learning as much as possible about the products, the store, the demographics, and the key selling points.

Good appearance: Our Promoters make a good impression before they even start talking about the product. A sales professional wearing neatly ironed and clean uniforms, as provided by the company, with the brand on, will have an impact. Well-groomed hairstyles, trimmed nails, polished shoes are essential elements that we follow.

The Process:

1. Determine the best coupon promotion for your establishment.

2. Define the best date and time based on store traffic statistics.

3. Define Demographic we are serving?

4. Establish Delivery Routes & Checkpoints.

5. Educate & Collaborate with Schools, Business Owners, and Local Staff.

6. Deploy local professionals for delivery.

7. Deliver coupons to high traffic areas: Front Desk, Registers, and Break Rooms.

8. Collect Proof of Deliver: Photos, Customer Feedback, & Items Delivered

How We Measure Success:

After each activation, we supply the vendor and venue with a detailed recap of the promotion.

Delivery Evaluation: a detailed recap of the target locations including addresses, number of coupons delivered, and photos.

Promotion Feedback: Notes of the initial response from each delivery.

Redemption rate: percentage of customers who redeem the coupon in store.

A Campus Coupon STA (Street Team Activation) is a promotion that focuses on delivering high volumes of coupons to target locations on a college campus. We achieve this by working directly with the student body so we can coordinate coupon placement in high traffic areas on campus.

A Tailgate STA (Street Team Activation) is a promotion that focuses on handing out coupons and branded merchandise at high traffic sporting events such as football, baseball, golf, basketball, etc. .

Product Demos is a promotion that focuses on putting your products directly in front of the consumer. Our group of professionals can be called upon through a large variety of circumstances to ensure accurate representation while facilitating positive customer interaction.